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Redefining Masculine Clothing – UK, US by Mintel

Both& is a new clothing brand that’s designing clothes specifically for the transmasculine and non-gender-conforming community. The company is founded by Finnegan Shepard, a trans man who struggled to find clothes that fit him properly. Both& is launching with a focus on staples and will offer small batches of capsule lines, with the first capsule being three basic T-shirts. The T-shirts range in cost from $39-$45. The company is putting the focus on fit before it puts more attention to various style offerings, such as expanded colours or prints. Both& plans to release new collections every 6-8 weeks, but will keep them small in quantity to promote sustainability.

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