Apr 12, 2023
Boys boys boys
On March 27th, 2023, we launched our first print campaign. It went live in NYC, London, and Paris, in honor of trans day of visibility. As Altitude mag put it, "This transmasc fashion brand staged a 90s-style, Calvin-Klein inspired photoshoot--and the pics are fire."
We were quickly picked up by over two dozen publications, even winning 'Ad of the Week,' as well as inspiring community members to make their own versions of videos, using the iconic track by Baby Brown that animated our video promo.