About New
Gender joy: the state of feeling comfort and joy in your gender identity and presentation.
We all deserve gender joy. We deserve to wake up in the morning, put on clothing that feels good, and see our true self reflected back at us in the mirror.
It may sound simple, but we believe that empowering the transmasculine, nonbinary, and gender non conforming communities to feel seen, safe, and empowered is important work.
That's why we've spent two years interviewing and surveying thousands of people to begin building a whole new fit system, one designed with our needs and desires in mind.
It's time to stop hoping the fashion industry will wake up to our needs. It's time to build our own brand.
Support our mission and ability to continue the costly work of designing new styles from scratch by purchasing some garments today, or by donating to our pay it forward program, which enables us to get garments to those who are not currently able to afford them.
Our garments are ethically and sustainably produced, and the product of (literally) years of labor. We know you'll love them.
In the summer of 2020, our founder Finn was recovering from top surgery. One day, excited at the prospect of soon being able to go swimming topless, he googled ‘trans swimwear.’ The selection was incredibly limited. He then googled ‘trans apparel.’ It took less than ten minutes to exhaust his options, and what he wanted didn’t exist: high quality, stylish garments in proportions that fit his body.
At this point, Finn was tired of waiting for someone else to come along and solve this problem, so he set out to solve it himself. Thousands of interviews and hundreds of prototypes later, Both& has launched a whole new category of design that is serving transmasculine, nonbinary, and gnc folks around the world.
Both&’s mission is to empower, outfit, and serve the nonbiniary generation, one garment at a time.
